Every individual charged with social media management knows the importance of having a strong presence on Twitter. We constantly hear about organizations “engaging” with their followers, growing their social media footprints and using “bird-of-mouth marketing” to increase their impact. This all sounds great, but how in practice do you get…
You know a web presence matters but building and launching a website isn’t the end of the story. To keep website visitors engaged, you need to keep your content fresh. How else will you keep your supporters up-to-date on the great work your nonprofit, social enterprise, or startup is doing?…
Unless you’ve been in a deep sleep for the past five years, you know that it’s important for your organization to be on social media. Social media has been especially helpful to nonprofits, NGOs, and social enterprises – helping them connect with larger audiences than they ever have before. By…
Many of us in the startup community are fluent in the language of marketing our brands online. We’ve built optimized social media pages, websites, and landing pages designed to lead users to convert. Some of us have advertised on Google and Bing, setup retargeting campaigns and sent out dozens of…
With WordPress running 19% of the entire web, finding a WordPress developer is relatively easy these days. The pool of potential developers/agencies to hire seems limitless and with all of these options, the paradox of choice sets in. What is a person to do? How can you be sure you are hiring the…
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